Land's End Launches a new concept called The Island at www.landsend.com/getaway.

With summer right around the corner, one can’t help but fantasize about a tropical getaway. In celebration of the season, Lands’ End has just launched “The Island” at www.landsend.com/getaway, where one can enjoy a virtual island getaway. Amidst the backdrop of a private island paradise, you and your community can shop for Lands’ End swimsuit styles, enter an exciting sweepstakes and share the experience with friends through popular social media channels.

To celebrate the launch of The Island, Lands’ End is providing a promo code for free shipping starting Monday, May 4, and ending Monday, May 25. Simply enter the promo code and pin number below at http://www.landsend.com/ checkout and you will get receive free shipping off your entire order.

Promo Code = ISLAND

PIN = 5262

While visiting The Island, you can scroll through the multiple Lands’ End swimwear collections (including our Swimwear That Slims, high-performance Aquaterra Separates, Beach Living Separates and Resort collections) in a fun and highly-interactive format . Also, all your finds can be easily shared with friends and family through built-in share tools for Facebook, Twitter, MySpace, Digg and email.

To continue the celebration Lands’ End is also going to be hosting a “Twitter Party” on May 12 at 8:00 p.m. EST. Fashion expert, swimsuit authority and Life & Style contributing editor Rachel Zalis and Lands’ End swim expert Michele Casper will answer all of your swimsuit-related questions via twitter. There will also be chances to win great swim prizes! All you need to do to participate is the following:

Follow @LEprAmanda, @LEprMichele, or @LandsEndPRKira to review discussions and comments on May 12 between 8:00 p.m. and 10:00 p.m. EST
· OR join the chat by including the #getaway hashtag in your tweet

Also, since a real island is definitely better than a virtual island, Lands’ End has launched a sweepstakes offering a trip for four to Barbados. Visitors can enter daily for a chance to win at www.landsend.com/getaway ending midnight (CST) on May 31, 2009. The prize package also includes a Lands’ End Swimwear package for four, round-trip airfare and transportation, and meals. The official contest rules and entry form can also be found at www.landsend.com/getaway .