Lands’ End has joined forces with the National Coalition for the Homeless for the Big Warm-up. The Big Warm-up provides an opportunity for people across the nation to donate a gently used coat that will then go on to warm one of more than 3.5 million homeless women, men and children in the United States right now – each facing a cold winter.

Beginning October 29 until November 30, Lands’ End is hosting Big Warm-up coat donation sites at its 252 Lands’ End Shops at Sears and 13 Lands’ End Inlets®. Donated coats will be distributed via the National Coalition for the Homeless in communities nearby. AND… Lands’ End is giving 20 percent off the purchase of a new coat for each one donated.

Visit www.BIGWARMUP.COM to see how each coat can warm a heart, track donations, find donation sites, watch an inspiring video and spread the word.

BIG WARM UP SWEEPSTAKES
To further the goal of keeping America warm this winter, we’d like to offer an additional opportunity for you to impact your direct community. If you decide to share this information with your readers, please send me a link to your post to be entered into the Big Warm Up Sweepstakes. At the end of the program on November 30th, we will pick a winner and donate 100 coats to a local charity of your choice. If your post includes the Big Warm Up video, which can be embedded to your blog through www.bigwarmup.com, you will qualify for an additional entry.